Sales Report is a record of product sold during a particular time or inclusive dates kept by a sales person or management. A typical sales report might contain data on: sales volume per item or per group; how many new sales and recurring sales; sources such as online, market sites and direct sales.
This is one of the most important documents per management point of view which can determine the effectiveness of their present programs or promotions. This can also show which product they have to concentrate and which item can be subject for elimination.
Sales Report can be prepared on a weekly, monthly, quarterly and yearly basis. This is a tool that management uses in analyzing the overall performances of sales agents, online tools, and the demand for the product itself. Therefore a sales report should be carefully prepared base on facts. It can also include analysis in the form of a graph and recapitulation.